EU E-Bike Imports Fall by 13% in 2025 Amid Market Adjustments

2025 EU E-Bike Import Trends:
The EU’s e-bike import market has seen a significant decline in 2025, with volumes falling by 13% year-on-year, marking a 5-year low. According to Eurostat data, the total number of e-bikes imported from January to September 2025 was 465,000, a drop from 533,000 during the same period in 2024.

Import Value Hits a Low:
Along with a drop in volume, the import value for e-bikes in the EU has also dipped 14%, falling below €500 million for the first time si

Changing Supply Landscape:

• China has emerged as the largest supplier to the EU, surpassing Taiwan by just 341 units in the third quarter.

• Vietnam witnessed a 38% decline in its e-bike exports to the EU.

• Taiwan remains dominant in the high-end e-bike market, with an average unit price of €1,000, compared to €314 for China’s exports.

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Rising Imports of Conventional Bicycles:
While the e-bike segment struggles, imports of conventional bicycles rose by 15% year-on-year, totaling 2.57 million units. This suggests a shift in consumer preference toward traditional bicycles amidst e-bike market adjustments.

What’s Next for
These shifts in the supply chain, especially with China’s increased market share and Vietnam’s decline, are expected to influence the EU market landscape in 2026. Brands willinnovation, supply diversification, and strategic pricing to navigate this evolving market.

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Peloton Recalls 800,000 Bike+ Units | Fox Factory Q3 Misses Expectations

Cycling & e-mobility markets continue to face turbulence—but signs of stabilization are emerging.

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Spain: Bicycle Manufacturing Expected to Fall Below 300,000 Units

According to the Spanish Ministry of Industry and Tourism:

Jan–Sept 2025:

• 218,000 bicycles produced (–10% YoY)

• €176.5M output value (–8% YoY)

Even with a strong Q4, total output is projected at only ~290,000 units, the lowest since 2020.

Market Pressure, but Q3 Shows a Turning Point

H1 2025:

• Production: 150,500 units (–12%)

• Output value: –13%

Q3 2025:

• Decline narrows to –4%

• July output value: +16.5%

• September rebounds to +2.7%

Premiumization continues:
Average unit price rises to €809 (vs. €725 in 2024)

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E-Bikes: A Weak Spot in Spain

While traditional bicycles show stabilization, e-bike production struggles:

• 1,140 units produced (–17.5% YoY)

• €2.4M production value

This contrasts sharply with 2024’s strong performance (309,900 total bikes; 24,000+ jobs supported).

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Peloton Recalls 833,000 Bike+ Units

Due to a defective seatpost assembly that may break, Peloton is recalling:

• 833,000 Bike+ PL02 units

• Sold between Jan 2020 – Apr 2025

• Retail price: ~$2,495

Reports:

• 3 breakages

• 2 minor injuries

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Fox Factory Q3: Below Market Expectations

Companywide

• Net sales: +4.8% YoY

• Q3 net loss: $662K

• YTD net loss: $258M

Specialty Sports Group (SSG)

(Including Fox, Marzocchi, Ride Concepts, RaceFace, Easton Cycling…)

• Q3 sales: $133M (–13% YoY)

• OEM inventory reductions heavily impacted performance

Updated Guidance

• Q4 sales: $340M–$370M

• FY2025 sales: $1.445B–$1.475B (revised down)

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XVE Ebike Charger — Powering the Future of Electric Mobility

Amid industry fluctuations, reliable charging infrastructure is becoming more critical than ever.
XVE provides high-efficiency, intelligent, and OEM-ready charging solutions trusted by global e-bike manufacturers.

Why Leading Brands Choose XVE

High-efficiency charging performance
Supports 485 / CAN / SIF communication protocols
Advanced safety protection & stable output
Highly customizable for OEM mass-production needs
Suitable for e-bikes, e-motorcycles, and LEV ecosystems

From component optimization to communication protocol integration, XVE helps manufacturers deliver smarter, safer, and longer-lasting electric mobility products.

If you’re building next-generation e-mobility solutions, XVE is ready to power your innovation.

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EICMA 2025: A Record-Breaking Edition of Passion and Electric Innovation

EICMA 2025 has wrapped up in Milan — and it was nothing short of historic.
Record attendance, bold innovations, and a clear direction: the future of two-wheel mobility is electric, smart, and connected.

Amped Bikes — E-Mobility for the Young Generation

British brand Amped drew plenty of attention with its A10, A16, and A20 e-bikes for riders aged 3–12.
Compact, fun, and safe, they introduce the next generati on to electric adventure — while the A20 Pro (800W, 45 km/h) shows how performance can start early.

 

NIU Technologies — Smarter, Stronger, and More Connected

NIU presented its 2026 lineup, featuring the NQiX 1000 with a 15.5 kW peak motor and 3 removable batteries for 100+ km range, and the sleek new FQiX series with radar assist and smart connectivity.
The XQi family also brought serious off-road capability — lightweight, powerful, and ready for any terrain.

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Powering the Future — XVE Electric Motorcycle Chargers

As the electric era accelerates, XVE continues to empower e-mobility with next-generation charging solutions for motorcycles and e-bikes:

• Smart communication protocols (485 / CAN / SIF)

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• Tailor-made OEM solutions for diverse markets

At JIN XIN YU POWER (SHENZHEN) SUPPLY CO., LTD, we’re proud to help drive the transition toward cleaner, smarter two-wheel transportation.

See you at EICMA 2026!
Let’s keep powering the future of mobility — together

Next Edition: EICMA 2026
Fiera Milano, Italy

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New Trends in the E-Bike Market: “Rent-to-Own” Culture on the Rise

Even by late 2025, the global bicycle industry continues to face structural headwinds. Consumer spending remains tight, financing conditions have worsened, and overall demand has not rebounded to pre-pandemic levels. To overcome stagnant sales, many brands are now exploring rental culture — and the results are promising.

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From Rental to Ownership: A Shifting Consumer Mindset

The growing popularity of rental and sharing models has opened new doors for the bicycle industry. Rather than viewing rentals as a low-margin service, leading retailers now see them as a sales accelerator.

UK distributor Paul’s Cycles conducted a nationwide survey showing that short-term bike rentals often lead to long-term purchases. The company successfully converted a significant portion of renters into buyers, achieving a 191% increase in MTB sales by 2024.

Tom Thornley, General Manager of Paul’s Cycles, emphasizes that rental programs should be treated as “a new sales channel.” By combining low-barrier rental programs with events and training courses, retailers can attract new riders and build long-term engagement.

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Key Findings: Rental + Sales Synergy

• 21% of UK mountain bike owners have rented before buying.

• 25 million rental trips were made in the UK (Sept 2022–2023).

• Over 50% of all UK rentals are electric bikes (e-bikes).

• Searches for “bikes for sale” rose 55% after rental app launches.

This model lowers the entry barrier and encourages hesitant buyers to “try before they buy,” while helping brands manage excess inventory.

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Germany: Corporate Leasing & Premium E-Bikes Lead Growth

In Germany, corporate e-bike leasing has emerged as a major growth engine.
Between 2019 and 2023, the market grew nearly fivefold — from €700 million to €3.2 billion. About one-third of e-bikes are now leased, with high-end models dominating (average lease value: €3,720).

In 2024:

• Corporate leasing revenue: €3.1 billion

• Active leased bikes: 750,000

• Circulating fleet: 2.1 million

Online rental is also expanding, now representing 29% of all transactions, while physical retailers remain vital for local service and support.

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SMEs Join the Movement

The rental trend isn’t limited to large enterprises.
In Germany, 269,000 employers now offer company bike leasing — up 32% year-over-year, with 78% of them being small or micro businesses. This points to enormous untapped potential in SME adoption across Europe.

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Toward a Sustainable and Premium Lifestyle

According to Vassilis von Rauch, Managing Director of Zukunft Fahrrad, corporate and consumer rentals will reshape the industry — driving demand for high-quality e-bikes, promoting sustainable mobility, and redefining ownership itself.

The rent-to-own model bridges accessibility and aspiration, helping consumers experience premium e-bikes before committing to full ownership.

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Powering the Rental Revolution: XVE eBike Chargers

As the rental and leasing ecosystem grows, fleet operators and retailers need smart, durable, and globally certified chargers to keep bikes running safely and efficiently.

XVE eBike Chargers provide:
Wide compatibility with major lithium battery systems (36V–52V).
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OEM customization for fleet and rental operations.

Power smarter. Charge safer. Support your fleet with XVE.

Ready to Upgrade Your Robot Mower Charging Supply?

Contact XVE today to request a datasheet or compliance documentation.
We offer bulk solutions, custom design, and fast delivery for your EU market needs.