🔋 EU E-Bike Imports Fall by 13% in 2025 Amid Market Adjustments 🌍
📉 2025 EU E-Bike Import Trends:
The EU’s e-bike import market has seen a significant decline in 2025, with volumes falling by 13% year-on-year, marking a 5-year low. According to Eurostat data, the total number of e-bikes imported from January to September 2025 was 465,000, a drop from 533,000 during the same period in 2024.
💰 Import Value Hits a Low:
Along with a drop in volume, the import value for e-bikes in the EU has also dipped 14%, falling below €500 million for the first time si
🌐 Changing Supply Landscape:
China has emerged as the largest supplier to the EU, surpassing Taiwan by just 341 units in the third quarter.
Vietnam witnessed a 38% decline in its e-bike exports to the EU.
Taiwan remains dominant in the high-end e-bike market, with an average unit price of €1,000, compared to €314 for China’s exports.
🛒 Rising Imports of Conventional Bicycles:
While the e-bike segment struggles, imports of conventional bicycles rose by 15% year-on-year, totaling 2.57 million units. This suggests a shift in consumer preference toward traditional bicycles amidst e-bike market adjustments.
🔄 What’s Next for
These shifts in the supply chain, especially with China’s increased market share and Vietnam’s decline, are expected to influence the EU market landscape in 2026. Brands willinnovation, supply diversification, and strategic pricing to navigate this evolving market.
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