The Second Half of the E-bike Market: Moving Beyond the “Spec Wars” to Embrace a Survival Logic of “Long-Termism”

Over the past few years, electric bicycle (E-bike) manufacturers have been obsessed with competing on peak motor power and stacking up battery capacity—going so far as to transplant the large, smart screens and complex app connectivity features found on smartphones directly onto their handlebars. However, as the market matures, consumer decision-making is shifting back toward… Continue reading The Second Half of the E-bike Market: Moving Beyond the “Spec Wars” to Embrace a Survival Logic of “Long-Termism”

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